Cambridge Mobile Telematics (CMT) said it has launched a new behavior-based smartphone telematics system for commercial fleets.
The DriveWell Fleet offering enables fleet owners and insurers to significantly improve employee safety, reduce the number of accidents and claims and increase operational efficiency and performance, according to the Boston-based company.
According to the Network of Employers for Traffic Safety, the cost of crashes to U.S. fleet employers was $47 billion in 2013, with $8.4 billion directly related to distracted-driving crashes.
CMT’s existing DriveWell program, currently used by nearly 1 million consumers, has shown a 35 percent reduction in phone use and 20 percent reduction in hard braking after 30 days, according to the company.
Cambridge Mobile Telematics said it expects similar performance improvements for fleet drivers.
According to the company, the DriveWell Fleet system includes:
- A smartphone app and IoT-enabled tag that provides fleet drivers trip-by-trip feedback and insights on driving behavior and performance
- Gamification functionality that sparks performance and safety improvements by giving drivers the ability to compete with one another, both individually and as teams
- Advanced analytics and machine learning technology that capture and convert risky driving activities into actionable insights, scores and performance feedback
- An intuitive Web portal for fleet owners and managers to review driver scores and habits, and provide improvement-based coaching. The management portal also provides vehicle, driver and location-based tracking and history to give fleet leaders total control and transparency
As part of the program launch, Aioi Nissay Dowa Insurance in Japan began offering the app to its commercial customers in July, as a new service called Biz Safety.
“Vehicle management through the use of telematics has drawn much attention recently,” said Katsuhiko Sugeta, general manager of product planning at Aioi Nissay Dowa Insurance. “CMT’s program is superior in the market from both a cost and universality standpoint. We expect that this program can meet our commercial customers’ needs. Reducing the number of accidents is significantly beneficial for our customers, our company and society. We will keep working to reduce accidents through telematics.”
CMT will roll out the DriveWell Fleet Program to a number of other customers in the coming months.
“As the numbers of traffic accidents and fatal crashes continue to rise, it’s critical to address the risky habits of fleet drivers,” said Katherine Wellman, vice president of product and marketing for Cambridge Mobile Telematics. “We’ve seen significant improvements to driver safety and performance on the consumer side, and are excited to extend our safe driving telematics program to commercial fleets. We fully expect this program to improve driver safety, reduce crash-related costs and improve fleet management.”