Telenav, Inc. is launching an in-car advertising platform that enables automotive OEMs to generate revenue by delivering ads to cars.
Leveraging deep expertise in location-based mobile advertising and automotive navigation software, Telenav’s in-car advertising platform delivers an end-to-end offering to OEM partners—from ad targeting to ad sales and campaign management. The in-car advertising platform is powered by Telenav’s in-car ads SDK (software development kit) and cloud-based intelligent targeting platform. The platform’s focus on safety, context, and value makes it an ideal in-car ad solution for both drivers and OEMs.
To ensure driver safety, ads only appear when the vehicle is stopped. The ads automatically disappear whenever the car is in motion or when users interact with other in-dash functions such as music or phone calls, the company said.
“Connected, intelligent cars provide OEMs with new opportunities to roll out innovative features and services,” said HP Jin, CEO of Telenav. “Telenav’s in-car advertising platform provides an exciting new opportunity for OEMs to monetize connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely-delivered, engaging and relevant offers.”