Allstate subsidiary Arity announced it is partnering with the WeatherBug forecasting app “to design a new feature that will make users’ daily commutes safer and more efficient by seamlessly sharing road, traffic and weather conditions.”
The WeatherBug app also will offer users personalized notifications based on prior driving behavior such as suggesting a more efficient route to work based on weather conditions.
The integration is one of the first of its kind to leverage mobility data and analytics in an app outside of the transportation space to provide this type of experience, according to Arity.
“Our users have been asking for a commuter feature for years, and we’ve been looking for the perfect partner to bring our vision to light,” said Mike Brooks, senior vice president at WeatherBug. “We’re very excited to be working with Arity to keep our users safe wherever and however they want to get there.”
WeatherBug, a website and mobile app that provides hyperlocal information about weather conditions, has become a leading detection system for severe weather. The enhanced app will be rolled out in early 2020 in time to help drivers with hazardous winter-weather conditions.
“With our unique ability to understand and predict risky driving, we can not only help improve businesses in the transportation space, but also help alleviate some of drivers’ common frustrations on the road,” said Gary Hallgren, president of Arity. “Partnering with WeatherBug is a great example of how we are connecting with people in unique ways to improve their lives – whether that’s through powering a weather app, insurance offering or in-car safety service.”
WeatherBug will leverage Arity’s marketing solutions and individual driving scores to provide its mobile user base of 11 million people with customized offers based on the way they commute, according to Arity.
Arity and WeatherBug are making privacy, trust and transparency about the use of personal data a top priority, the company added. Only users who opt in to personalized WeatherBug services will receive the data-driven suggestions to improve their daily travel.