The telematics-powered and AI-based service of BigRoad Freight is expanding its initial program for owner-operators to fleets, enabling dispatchers to better manage load assignments and avoid dead-head miles, the company announced.
“We experienced tremendous uptake of BigRoad Freight with owner-operators, and now we are scaling this innovative service to fleets,” noted Tony Lourakis, CEO of Fleet Complete, the owner of BigRoad.
BigRoad Freight uses AI-based algorithms to match the right shipment with the right driver at the right time. Armed with data on driver preferences, hours of service (HOS), equipment type, and a multitude of other telematics-based data points, BigRoad Freight sends personalized notifications to owner-operators that list curated load opportunities to help reduce empty miles driven and generate additional revenue. The initial niche focus helped BigRoad fine-tune and perfect its platform that is now being extended to fleets, according to the company.
“The app kept finding me better freight than I could find myself – it made a huge difference,” said Ken Liburd, one of the drivers using the service.
The BigRoad Freight application synchronizes with the BigRoad ELD data and enables users to search shipments, post their trucks and view a curated list of loads. This capability now will be available to dispatchers, helping them find shipments fast and allocate loads to the drivers in their fleet. Pricing information will be visible to dispatchers in fleet mode.
“We’re now analyzing shipment opportunities and optimizing them on a fleet basis, not just a driver basis,” said Grant Cleland, director of sales at Fleet Complete. “We’re sending loads en masse and working to become a better technology partner in all aspects of our customers’ businesses. This puts more opportunities in the hands of our customers, as well as a more effective tool to capitalize on these opportunities.”