Lytx announced today that Boyd Bros. Transportation has renewed and expanded its contract for the Lytx Driver Safety Program.
Boyd Bros., an Alabama-based flatbed trucking fleet hauling steel and building materials, signed a three-year renewal of its current 565-unit deployment, as well as a 200-unit expansion to complete the implementation of DriveCam event recorders across its fleet of 650 tractor-trailers, according to Lytx.
An early adopter of video-based fleet-safety technology, the expansion of Lytx services enables Boyd Bros. to increase operational efficiencies and safety behavior, Lytx noted.
“Lytx’s Driver Safety Program is a great fit for the company and our drivers,” said Jeffrey Hopkins, vice president of safety, training and risk management at Boyd Bros. “As the industry leader in video telematics, Lytx has spent years perfecting its technology to pinpoint risky driving, prioritize coaching tasks and deliver insights with comprehensive reports. That’s a huge benefit for us, allowing our team to focus on the right things at the right time to achieve better performance results, as well as ensuring our drivers get home safely at the end of the day.”
The Driver Safety Program uses the DriveCam event recorder to capture short video clips that are reviewed by professional analysts who are trained to spot behaviors that were occurring at the time of the trigger. The clips are sent to Boyd Bros., where coaches share them with drivers to help improve driving behavior by making them more aware of their habits on the road. Boyd Bros. also can generate insight reports to help the company recognize driving trends in their fleet.
“Because our drivers are faced with so many distractions, the Driver Safety Program has been vital in helping us to more effectively communicate with our drivers,” Hopkins said. “Lytx video clips are eye-opening for both managers and drivers. Video evidence empowers us to explain to our team that we know their job is difficult and many factors are at play in every incident, but here’s what you can do to be the absolute best driver possible.”
Boyd Bros. first deployed Lytx technology in 2013. Managers provide initial feedback over the phone and give drivers the opportunity to improve behaviors on their own before scheduling a more in-depth, in-person coaching session. The effect is twofold: Drivers and managers are in a continuous, open dialogue with one another, and drivers see that managers have confidence in them and their ability to self-correct and improve their behavior in the future.
“Through our coaching program we’ve seen increased driver retention. With Lytx, we are demonstrating a commitment to our drivers by investing in their capabilities and working with them to become safer and more effective,” Hopkins said. “Boyd is showing drivers that we care about them as individuals with long-term potential to contribute to the success of the team.”