CalAmp announced it has licensed intellectual property from Boulder, Colorado-based Katasi to develop network-based distracted-driving-avoidance technology as a key component of its expanding vehicle-safety application suite.
Distracted driving from mobile texting continues to plague commercial fleet operators and consumers, and presents increasing liability for insurers. According to the National Safety Council, one in every four motor vehicle crashes involve cellphone use. The Center for Internet and Technology Addiction reports that 98 percent of drivers surveyed believe that texting while driving is dangerous, but 66 percent admit to doing so.
The CalAmp distracted-driving solution will be available as a standalone, over-the-top micro-service or as part of a bundle with other CalAmp services such as CrashBoxx, LoJack SureDrive and CalAmp’s fleet-management applications. The micro-services will enable CalAmp to deploy driver-safety technology to a large percentage of its telematics-device installed base, the company noted.
“Technology plays an enormous role in creating a safer driving environment, and through our growing suite of road-safety micro-services, CalAmp is invested in bringing to market solutions to reduce risk on the roads that can save lives,” said Michael Burdiek, president and chief executive officer for Irvine, California-based CalAmp. “We’re looking forward to unveiling new and valuable services to our enterprise customers and LoJack subscribers while at the same time making a positive impact on road safety.”
Katasi’s patented technology works in concert with CalAmp telematics products and paired mobile devices to block text messages at the source-network level. The network-based blocking technology assures a more robust distracted-driving-avoidance solution for any customer whose telematics services are powered by CalAmp technology. It provides a user experience that is seamless to the driver and is automatically engaged while the vehicle is in motion, according to CalAmp.
“We all can attest from personal experience that distracted driving is now an epidemic,” said Scott Tibbitts, CEO of Katasi. “The business and social costs are staggering; each collision, each loss of life, all the more heartbreaking from a cause that is often simply the temptation to stay connected and not miss out. With CalAmp, we are partnering with a leadership team and company similarly committed to provide a truly effective solution to distracted-driving avoidance. By deploying their technologies in partnership with U.S. telcos and Katasi, we can stop distractions before they reach a drivers phone. We are honored and excited to be working with Michael Burdiek and CalAmp, contributing to ‘The New How’ for saving lives, and making this important technology available to CalAmp customers.”
Together for Safer Roads and CalAmp are collaborating to utilize state-of-the-art telematics and intelligent mobility technology like that enabled by Katasi to minimize driver risk and address strategic road-safety challenges.
“Advanced distracted-driving technology has tremendous potential to prevent collisions and save lives,” said David Braunstein, president of Together for Safer Roads. “We applaud CalAmp for showing their leadership in the road-safety community once again. By encouraging adoption across their large vehicle installed base, this move has potential to make a life-saving technology commonplace.”