The automotive industry is being shaken up by technological advancements. A recent study from PwC revealed that electronics systems contribute to more than 90 percent of the innovations and new features in modern vehicles today. Manufacturers are increasingly partnering with non-traditional players, such as software companies, in order to integrate these innovative digital technologies into their products.
With the vehicle of the future, manufacturers will not only be able to monitor data in real-time for safety and reliability purposes, but vehicles themselves will communicate with other vehicles and an increasingly smart roadway infrastructure.
The convergence of the Internet of Things (IoT), sophisticated new sensor and telematics systems, Cloud computing networks and Big Data analytics give automakers access to new streams of real-time data from vehicles, which can provide valuable insight into both their products and their consumers.
The continuing shift to more digital cars is being driven by “digital native” customers who expect vehicles to act like smart devices, as well as mandates from the U.S. Department of Transportation, which recently proposed new requirements for vehicle-to-vehicle (V2V) communication by the year 2020.
According to Rakesh Khanna, interim CEO and president of Syntel, manufacturers are still scratching the surface of the potential for this technology, and the ability to efficiently handle, store and interpret massive amounts of vehicle data is the key to success.
“Throughout the various stages of a vehicle’s lifespan, from production through to the consumer, there is valuable data,” said Khanna. “Traditionally, most enterprises have stored their data in inflexible, isolated or ‘siloed’ systems which are a big hassle to maintain and make it hard to collaborate and analyze this valuable information to improve product and business performance.
“Just pouring loads of new data into old storage systems is a recipe for disaster, as old database technology is unable to perform the type of analytics needed to provide the really valuable insight that creates advantage,” Khanna continued.
Syntel offers a suite of services that enable manufacturers to convert and migrate their legacy data to modern platforms, where it can be unified and integrated with new data for analysis. By leveraging these tools, Syntel enables manufacturers to quickly move from outdated mainframe data storage to more efficient, scalable Big Data systems.
Khanna says the benefits of this type of analysis are greater efficiency, better customer service, reduced warranty costs, improved vehicle safety and the ability to apply real-time insights about vehicle performance to the design and engineering of future models.
According to McKinsey, new technology-driven automotive features could add as much as $1.5 trillion in new revenue potential to the industry by 2030. This makes it important for manufacturers to recognize the value of their existing customers and invest in creating a positive, lasting customer experience.