A recent survey from the In-Vehicle UX (IVX) group at Strategy Analytics has assessed consumer interest in telematics and remote vehicle management services. While consumer interest remains strong for services which provide immediate help in time-sensitive emergency situations (such as one-touch access to emergency services or stolen vehicle assistance), fewer respondents are interested in remote horn/light functions and remote start. However, willingness to pay for such services remained high across all regions surveyed.
Surveying consumers in the U.S., the UK and China, Strategy Analytics found that interest in telematics and remote vehicle management system is not necessarily higher in premium vehicle owners compared to other classes. Though premium vehicle owners in all three regions exhibited higher interest in remote horn/light functions than owners of other vehicle classes, mid-range vehicle owners in the U.S. showed the highest interest in several tracked services, including stolen vehicle assistance, automatic crash notification, remote diagnostics, remote start and teen driving alerts.
“Willingness to pay a monthly fee for a package including all of the telematics services described in the survey declined in the U.S. from 2015 to 2016, but overall willingness to pay across all regions remained quite high. More than 50% of respondents were willing to pay at price points below $20 per month in the U.S.,” said Derek Viita, report author and senior analyst, Strategy Analytics.
“With high consumer interest levels and willingness to pay, OEMs should keep putting efforts on introducing telematics services that would bring improved safety and security,” said Chris Schreiner, director, Strategy Analytics.