A recent report explores the public’s appetite for truly keyless cars.
While keyless technology provides a number of benefits, such as consumers having one less item to lose or replace and automakers leveraging the technology for fleet management, it also holds fundamental disadvantages – specifically, the requirement of an active and charged mobile device and a reliable mobile connection.
The analysis comes from “Keyless Cars: Do Consumers Want Them, and Are Automakers Ready?”, a report by the In-Vehicle UX (IVX) group at Strategy Analytics.
“Consumer demand is certainly present for keyless technology, but this demand is largely being driven by two specific demographics: younger or middle-aged car owners and a large majority of early adopters,” said Derek Viita, senior analyst and report author. “With the proliferation of OEM-branded apps and telematics services, stakeholders are certainly under pressure to validate the keyless concept. Narrow demand and the limitations of the technology itself evoke questions about its readiness for a wider market.”
Chris Schreiner, director, Syndicated Research UXIP, added “Strategy Analytics advises immediate exploration of the concept for model lines catering to younger and tech-savvy consumers, but caution among wider portfolios for the near term.”