ERM Advanced Telematics is expanding its efforts to penetrate the global car-sharing market, the company said.
ERM’s devices already are installed in thousands of shared cars in Israel – where the company is headquartered – and India. ERM is supplying car-sharing companies with telematics products from its StarLink products line, with optional add-on features such as Bluetooth, Wi-Fi and RF.
“Other complementary add-on products from ERM’s rich production lines can be tailored to meet a whole range of needs of this fast-growing automotive sector,” the company explained in a news release.
As part of its solution, ERM allows car-sharing companies to identify subscribers and permit them to drive a car at a given time. The company’s solutions that are used in car-sharing vehicles give the companies the ability to control and immobilize a vehicle to prevent any unauthorized driver from using it, according to ERM.
ERM has developed an advanced driver-behavior monitoring solution based on sensors and CANBUS integration. ERM also supplies various driver-alerting solutions based on audio and visual alerts, to educate the driver during the trip, according to the company.
“By using these systems, ERM provides car-sharing companies with real-time information on the condition of the vehicle, as well as of the driver while he or she is actually at the wheel,” the company said. “This allows the headquarters of the car-sharing companies a means of dealing in a suitable way with unsafe drivers.”
ERM also can offer car-sharing fleets the capability to identify accidents when they happen and lend emergency assistance to the driver in extreme scenarios. The solutions include various emergency-button options that can be integrated onto the car’s original dashboard or as a separate button. Post-accident analysis is possible using a special black-box technology that keeps the data prior to and after the accident and can be uploaded to the servers, according to ERM.
The need to manage fuel is vital for car fleets in general and for car-sharing companies in particular. ERM’s technologies provide real-time fuel status, help remind the driver to fill the tank when necessary and give him or her recommendations on gas stations in his or her route, according to the company. The technology also can detect theft and refueling events and can issue alerts based on them.
According to new research by Global Market Insights, the global car-sharing market is expected to reach the $11 billion mark in revenues by 2024. The size of car-sharing fleets and the number of subscribers worldwide is expected to increase on average at a 20 percent CAGR by 2024. AAA figures estimate the average annual maintenance cost of a car-sharing vehicle at $8,700.
“Car-sharing companies operate in a high-risk environment,” said Eitan Kirshenboim, CMO at ERM Advanced Telematics. “Minimizing these risks while creating a comfortable experience for the subscribers are vital for these companies, and this is exactly what ERM offers.”
He added: “The kind of solutions ERM is offering give car-sharing companies a wide spectrum of key functions, all in real time – from identifying the subscriber, through driving-behavior analysis and vehicle diagnostics, up to personal feedback to each driver and grading each driver for future risk management.”