International automotive-technology provider ERM Advanced Telematics, whose products have been installed in more than 5 million vehicles worldwide, said it is “accelerating its penetration into the Latin American market with its offering for fleet management and solutions for stolen-vehicle recovery (SVR).”
Israel-based ERM plans to take advantage of its network of business partnerships throughout the region, the company noted.
The company also said it is planning to strengthen its reach and to increase the penetration of its telematics and fleet management systems, including the StarLink modular telematics product line as well as products such as eSafe for driver-behavior monitoring and eFuel, which is designed to provide alerts on fuel theft.
ERM already is active in a number of Latin American countries and is expected to utilize its teams, technology and know-how to customize the company’s products to meet the specific demands of the Latin American markets. “This will enable ERM to offer dedicated and customized solutions to its local partners’ needs and allow the provision of various additional options such as white-labeling products with the branding of the partner incorporated into the product,” the company noted.
“The demand for telematics solutions in Latin America stems from the need for vehicle security and tracking systems, which provide immediate support in emergency cases – such as panic buttons for vehicle hijacks, tracking for recovery of stolen vehicles and voice options for further assistance,” said Eitan Kirshenboim, CMO at ERM Telematics. “Many of the fleets in the region use basic fleet management tools, which limit their ability to monitor and improve the fleet performance in order to reduce costs.”
“We believe that ERM’s advanced solutions and business strategy can help these fleets to improve their fleet performance, lower their operational costs and maximize their ROI.”
ERM is introducing a line of patented, customizable products in Latin America “to support a wide range of scenarios and a variety of needs,” the company said.
Kirshenboim noted the company welcomes cooperation with leading players in the automotive and fleet management sector in Latin America.
“ERM’s business model is based on its customers being long-term partners, with whom the company is in close and ongoing relations, enabling them to define their demands and for ERM to supply a customized technological and service solution, backed up by a Spanish website, salespeople and customer support,” the company said in a news release.
ERM’s basic SVR implementation consists of vehicle-location tracking and added accessories such as an immobilization system, which requires drivers to identify themselves by using a code or other identification methods. Additional accessories include an alarm system, break-in sensors, tow detection and remote door and windows control.
Some of the more sophisticated technological systems include CANbus integration for advanced diagnostics of the vehicle’s mechanical and computerized environment, according to the company.
Some of the more comprehensive solutions offered by ERM include tracking devices equipped with Wi-Fi and Bluetooth capabilities, and a variety of add-ons to enable safety and fuel monitoring, voice capabilities and other alerts. The add-on features are based on the wide range of ERM sensors and hardware applications, as well as applications from third-party vendors.
ERM’s other SVR products include a patented system for jamming mitigation that enables the tracking of jammed vehicles by transmitting a distress message that’s picked up by nearby vehicles, according to the company. Another patented solution is designed to locate leased vehicles whose owners have stopped payments.
A market study by Berg Insights found the level of car theft in Brazil is four times that of the United States and the situation in other Latin American markets such as Mexico, Argentina and Venezuela is about the same.