MiX Telematics announced it has established an office in Mexico to capitalize on the growing opportunity within the region.
For more than a decade, MiX Telematics has been indirectly serving customers in Mexico through a long-term channel partner.
“While this strong relationship remains in place, the size of the addressable market justifies a more direct presence to seize greater opportunity,” the company said in a news release.
The strategic move allows MiX to capitalize on the NOM-087 regulation – Mexico’s equivalent to the ELD rule in the United States – according to the company. NOM-087 aims to regulate the number of hours drivers spend on the road, in an effort to reduce driver fatigue and inadequate fleet maintenance. The regulation affects drivers and fleet owners, and aims to establish an industry standard for hours of service and mandatory rest periods, all of which needs to be logged electronically.
“The challenges facing fleet operators in Mexico bear a striking resemblance to the problems we solve for customers in other regions with similar characteristics,” said Stefan Joselowitz, CEO of MiX Telematics. “With our proven global track record, broad product portfolio and the work we have done to address the ELD regulation in the United States, MiX is in an excellent position to provide a holistic solution to Mexican transporters.”